In this blog, we will discuss what branding means and how we construct our artist's persona and brand identity. The task was created by me (lamiya) and my teammate (kristine).
Branding
Brand image is the general impression, perception, and associations any given customer has about a brand.
It is a consistent message given out by a brand that is recognisable by the consumer.
Branding should not be an afterthought. Your brand message should be the first thing you consider.
A brand image can evolve organically over time or companies can perform or rebrand to take their company in a new direction.
Artist Brand Image
Music Artists also have a brand image.
A message that is consistent across their public appearances, music videos, social media posts and even their album covers.
This gives the audience a look into their
- Personality
- Music
- Values
- Style
- etc
Heres an example from my teachers slides
For our task, my group created our own persona and brand identity for our artist using a mind map. This helped us or our ideas clearly, understand the artist's style, and make sure all elements of our production state consistent.
Reflection: This task was a bit time consuming for me because I wrote all those things by hand and my teammate and I Kristine had to really get into detail about how we wanted our artists persona to seem to the audience. we were also really stuck on how we wanted our artists visuals to be so it was time consuming because we had to discuss, agree and make a compromise. however it was also fun to make because we poured both our ideas into this and I love brainstorming so i enjoyed this task. I couldn't really fit everything i wanted to put into this paper because i wrote a little bit too big. although, if i wrote smaller than the cams canner probably wouldn't have been able to pick up what I was writing anyway so this is just perfect. overall the task is done and it was made well with the help of my teammate.
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