Statement of Intent

 Here is our proposal for the tourism ad. We all worked together on this

Research

 Here is the research for my tourism ad project

#AD 1 - Big research .𖥔 ݁ ˖๋ ࣭ ⭑

Here are my target audience AD analysis:

⋆˙⟡ — Who is the target audience? (Demographic/Psychographic)

The AD is for a pretty wide audience, but we can figure out who would enjoy it most by looking at their age, interests, and lifestyle. First, the video is great for people between around 18 and 45 years old because they usually enjoy Trevor noahs funny stories and jokes. It’s also perfect for people who live anywhere in the world and want to learn about South Africa or just love comedy. South Africans would probably enjoy it too because they can relate to the things Trevor talks about. Most people who watch might be middle-class or have enough money to think about traveling. Plus, anyone with a decent education who likes smart jokes would also love it because they enjoy the jokes. Next, the people who would like this video probably love learning about other cultures and enjoy traveling or exploring the world. They are open-minded and curious and like to have fun while learning new things. They also appreciate diversity and enjoy hearing stories about different lifestyles. A lot of them are probably easygoing and love to laugh but also care about understanding history and social issues.  he makes the video fun and meaningful at the same time, so people from all over the world can enjoy it. either for actually visiting south africa or just for the laughs everybody would be able to love this advert.

⋆˙⟡ — How is this audience usually targeted?

This kind of audience is usually targeted in fun and creative ways that catch their attention and match what they like. First, social media is a big way to reach them. Platforms like YouTube, Instagram, and TikTok are super popular with this group. They love watching short clips, funny videos, or behind-the-scenes content that makes them curious to learn more. Another way is through relatable humor. Trevor Noah is really good at making people laugh while teaching them something new. His jokes are funny and smart, so they’re perfect for people who like to have fun but also think about important things. Cultural references are also a big deal. Trevor talks about things that locals in South Africa will understand, like inside jokes about the culture. At the same time, he explains things in a way that makes people from other countries feel included and curious to learn more. and, this audience is usually reached through travel and lifestyle platforms. Blogs, travel websites, and adventure shows are great places to share videos like this. People who love traveling or learning about new cultures are likely to see it there. also when something is funny people love to share it with their friends, which spreads the video even more.

⋆˙⟡ — Did this advert conform or subvert the normal way?

this ad by Trevor Noah seems to subvert the normal way tourism is advertised. Usually, tourism ads focus on showing perfect pictures of beautiful places, happy people, and amazing adventures to make you want to visit. But Trevor uses comedy instead, which isn’t the typical way to promote tourism.Instead of just showing off South Africa’s attractions, he talks about the culture and everyday life in a funny way. He makes fun of stereotypes and jokes about what people expect versus what’s real. This is different because it’s more personal and entertaining, which makes people feel more connected. By using humor, Trevor makes the idea of visiting South Africa feel exciting and unique. Instead of sticking to the usual boring stuff like “look how perfect this place is” style, he gives a fresh and creative take that catches people’s attention in a way regular ads don’t. So it definitely subverts the normal way.

⋆˙⟡ — What images/locations were used to appeal to the audience?

Table Mountain

This famous landmark in Cape Town is one of South Africa’s most well-known attractions. People love it for the breathtaking views and its unique flat top. 

Golf course

he showed a golf course since the video is based on him asking silly questions from his fans and a fan asking about if south africa has a golf course. and he showed a really beautiful golf course by the sea saying south africa has one of the "finest" golf courses

Safari Parks and Wildlife

South Africa is famous for its wildlife, like lions, elephants, and rhinos. Trevor joked about tourists expecting to see wild animals everywhere, even in cities, which would play on the stereotype of Africa being one big safari. also answering a question from a fan asking if the could meet the lions

5 star hotels

he showcased luxurious 5 star hotels and a table filled wish the best dishes and massages and other stuff that 5 star hotels to answer a silly question from a fan asking "how many stars are your five star hotels?".

other fun activities

he showed fun stuff people could do after answering a question that says "is south africa fun?" which included: paragliding, surfing, rafting, bungee jumping, shark cage, hot air balloons, hiking, cycling, wine tasting, and lastly clubbing/partying. 

⋆˙⟡ — What sounds/music were used to appeal to the target the audience?

⋆˙⟡ — What people were shown in the ad? How do they appeal to the audience?

the people shown (or described through his humor) likely represent a mix of characters that appeal to both local and international audiences. Trevor might describe or mimic everyday South Africans from different cultural backgrounds, showing off the country’s diversity. This appeals to locals who recognize themselves in his jokes and helps international viewers see South Africa as a welcoming and unique place. He could also reference tourists, making funny observations about how they act, like being overly excited about safaris or not understanding local customs. This makes the audience laugh because it’s relatable, especially if they’ve traveled before. Through his storytelling, Trevor bridges the gap between locals and visitors. By using humor to highlight their differences and similarities, he makes South Africa feel like a place where anyone can fit in and have fun. This mix of people adds a litt charm to the message and keeps the audience attracted.

⋆˙⟡ — What is the message of this advert?

The message of Trevor Noah’s "Tourism in South Africa" video is  to show that South Africa is a diverse and exciting place with much more to offer than the typical safari experience. Through his humor, he highlights how the country is a mix of beautiful landscapes, modern cities, and rich cultural traditions. At the same time, he makes fun at the stereotypes people have about Africa, like thinking it’s all about safaris and wild animals, showing that there’s so much more to explore. The video also shows that South Africa is a welcoming, vibrant place where people from different backgrounds live and work together. The message try to educate the tourists to look beyond the usual tourist spots and experience the real, everyday life of the country. Overall, the message is that South Africa is an interesting, fun, and diverse place to visit, and there’s something for everyone to enjoy, whether it’s the cities, culture, or nature.

⋆˙⟡ — How was this advert distributed? What does this tell you about the audience?

The was probably shared on places like YouTube and social media. These platforms are great for reaching a lot of people, especially since people love watching funny videos online and sharing them with friends. Trevor also has a lot of followers, so the video spreads quickly to both his fans and new viewers. This shows that the audience is people who like using the internet a lot. They enjoy watching videos on their phones or computers and like funny, interesting content. The fact that the video is shared on social media also means the audience is probably younger, like teens or young adults, who enjoy watching and sharing things with their friends. By using these platforms, the video can reach people all over the world, which is perfect since it’s about showing off South Africa to a big, diverse audience.

#AD 2 - Small research .𖥔 ݁ ˖๋ ࣭ ⭑

⋆˙⟡ — ⁠Who is the target audience and how are they targeted?

The target audience for this advert video is mostly people who love nature, adventure, and traveling. It’s aimed at adults between 18 and 45 years old, who are looking for new places to visit and exciting things to do. These people probably enjoy activities like hiking, exploring nature, or trying something like bungee jumping. They might also just want to get away from busy life and enjoy some peaceful time in a beautiful place. The video targets them by showing amazing pictures of New Zealand’s landscapes, like mountains, beaches, and forests, to make people think, "Wow, I want to go there!" It also makes the audience feel like they shouldn’t just dream about visiting New Zealand but actually go. The ad focuses on the idea of escaping to a pure, untouched place, without all the skycrapers and busy streets with the honking cars and stuff, which is perfect for those who want to be surrounded by nature and adventure. By showing how amazing New Zealand is, the video encourages the audience to take action and visit the country for themselves.

⋆˙⟡ — ⁠What inspiration can I take from this ad?

This ad has many inspiration i can take. the ad uses a simple but strong message which is “Stop dreaming and go.” It makes people feel like they shouldn’t just imagine doing something, they should actually do it. The ad also focuses on the experience of going to New Zealand, not just the place itself. It shows that visiting New Zealand is more than just a trip its more like it’s an adventure. Finally, the ad encourages people and myself to take actions right now. It pushes them to stop thinking about it and start going. 

⋆˙⟡ — ⁠What will I avoid from this ad?

since my advert is about nightlife and having fun i would avoid a lot from this add because this ad focuses more on the more relaxing side and showing the beautiful natural scenery, in my ad i wont show a lot of natural scenery because i would have to show the more adrenaline, loud, fun, bright shiny lights advert.

#AD 3

⋆˙⟡ — ⁠Who is the target audience and how are they targeted?

The ad is mostly people who love adventure, culture, and nature. The ad shows off Indonesia’s beautiful beaches, mountains, and temples, so its aiming at people who like outdoor activities like hiking or surfing. The ad also targets people who are interested in learning about different cultures and history because it shows famous places like the Borobudur Temple. People who want to relax on a beautiful beach or visit cool, exotic places would also be interested in the ad. The ad targets these people by using beautiful pictures of Indonesia’s landscapes, like its beaches and jungles, which make it look like a perfect place to visit. It also shows a variety of things you can do in Indonesia, like exploring temples, enjoying the beach, and seeing animals. This helps the ad appeal to different people, whether they want adventure, relaxation, or culture. By encouraging people to “discover” Indonesia, the ad makes it seem like a fun, exciting place that everyone should visit, no matter what kind of vacation they want because there are many options.

⋆˙⟡ — ⁠What inspiration can I take from this ad?

using stunning visuals,  The ad uses beautiful pictures of beaches, mountains, and cultural sites to grab people’s attention. In my ad i want to show it off in the same way. because it can make my audience feel more attracted towards the ad. next is showing a variety of experiences. The ad highlights different things you can do in Indonesia, from exploring temples to relaxing on the beach. and since my advert is sort of similar i also want to showcase all the many different varieties and options that my target audience are able to do at nightlife in Bali. 

⋆˙⟡ — ⁠What will I avoid from this ad?

overloading with too many visuals. even though i love the stunning visuals the ad brought, but i feel like  it could be easy to get lost in just showing lots of amazing places without focusing enough on the core message. i would Make sure that while i use visuals,  it supports the main point of my ad rather than overwhelming it. Another thing is being too general. The ad highlights a lot of experiences, but if my ad isn’t as broad, trying to show everything could confuse the message. It would be  better to focus on one or two key features of my main message that will really grab attention, instead of trying to show everything at once.

#AD 4

⋆˙⟡ — ⁠Who is the target audience and how are they targeted?

The target audience is mainly people who have a lot of money to spend on luxury vacations. they are  adults between 25 and 45 years old who want to relax in fancy places like California's beaches and resorts. The ad also targets people who follow pop culture and are fans of  kim kardashian, as she’s the star of the ad. People who admire and want her lifestyle or enjoy seeing her in fashion might also feel attracted to the ad. The way the ad targets its audience is by using Kim Kardashian. Fans of hers will want to watch because she’s in it, and they might want to experience the same kind of glamorous life she has. The beautiful visuals of California’s beaches and luxury places also make the state look like a dreamy place to visit. The relaxing, calm music makes people think about unwinding and enjoying a peaceful vacation, which is exactly what some travelers are looking for. Lastly, the ad shows Kim K wearing stylish LSpace swimsuits, which targets people who care about fashion and want to look trendy like her while on vacation. also influencers. 

⋆˙⟡ — ⁠What inspiration can I take from this ad?

using a well-known celebrity or influencer to grab attention. Kim Kardashian has a huge following, and her fans are likely to watch the ad just because she’s in it. I also want my ad related to someone famous or has a strong celebrity connection, so my ad can be more noticeable and relatable. also the way the ad creates a specific vibe or feeling. It uses calm music and a laid back feeling to make people feel relaxed and fancy. I want my audience to feel a certain way when they see my ad. i also want good fashion in my ad like in this ad. 

⋆˙⟡ — ⁠What will I avoid from this ad?

The ad also focuses heavily on fashion and trends, which works for a brand like LSpace, but it might not be right for every product. since im not promoting any brand for my ad i wouldnt have to do that and even if i was, If the product isn’t related to fashion or high-end style, showing off clothes or trendy items could distract from my main message of visiting bali night life.

My Team

  Here is my team for my tourism ad project.

Lamiya (myself), kristine, Maisie, and Elle

Elle: https://elle-regentsmedia.blogspot.com/search/label/Project%20Ad

Maisie: https://mai-regentsmedia.blogspot.com

Kristine: https://kristine-regentsmedia.blogspot.com

Self reflection: My team members and I worked really tm